First Light

You told us you wanted interesting, tasty, juicy steaks from animals grown by people you could call if you had the urge. So off we went, and here we are.

— Co-Founders: Jas, Greg and Gerard

Those three friends—Jason Ross, Gerard Hickey and Greg Evans—set out to do something very simple: Raise the best cattle on the best land. Period. They enlisted some of the country’s best farmers, who had the best grazing land—which, for a country famous for green pastures, is saying something. On this land they put Wagyu cattle—the Japanese breed best known as “Kobe beef,” which produces extraordinarily marbled, succulent beef. They called their company First Light, because dawn breaks first on the rich, deeply mineralized soils of New Zealand before rolling west across the rest of the globe.